The Apprentice Effect

The Apprentice Effect is a measurement of a candidate chances of winning based on search trends and consumer spending. Current trends predict a significant likelihood of a win by President Trump.

Pennsylvania Rally

The last 24 hours before the election show about double interest in Trump Rally vs. Biden Rally. The margin between the two searches becomes much bigger if you look at this trend over 90 days. Click on the chart for Pennsylvania to do your own comparisons.


Michigan Rally

The last 24 hours before the election show about double interest in Trump Rally vs. Biden Rally. The margin between the two searches becomes much bigger if you look at this trend over 90 days. Click on the chart for Michigan to do your own comparisons.


Search Trend for Biden Flag vs. Trump Flag

Searches for political items significantly support a 2020 Trump win. The trend is consistent across multiple types of items such as "sign" and "Trump Face Mask".

Search Trend for Biden Rally vs. Trump Rally

There is a huge positive margin of people who search for Trump Rally vs. Biden Rally.

Trump vs. Biden Trend


This trend indicates brand name recognition. The name "Trump" is one of the highest trending terms over the last 5 years.


Apprentice to President

This book analyzes the real trends as well as how the Trump campaign used business tactics to win the 2020 election. Order the book either for kindle or get it in paperback. Click HERE.

Arizona political sign searches show a Trump lead. Click on the link to test your own comparisons. Data Source: Google Trends (http://trends.google.com)

RSBN clearly shows concert like attendance at Trump's rallies. The attendance on it's own should point to how popular the president is with his supporters.

Amazon Best Selling Items in "Patio, Lawn, and Garden"

Trump gear is at the top of many top selling item lists, including #2 and #12 on Amazon "Patio, Lawn, and Garden". eBay sales for Trump gear is through the roof. See the list HERE.


Search Trend for Porn vs. Covid vs. Facebook

This term can be used as a good gauge to compare other terms against, to see what people seek out. Covid searches have become a significant trend, which is an indicator that it will have strong implications for the 2020 election. Daily patterns are very interesting with a nightly peak every 24 hours. Interest in Covid grew right before the election.

Final Prediction

Create Your Own Forecast

This is a great tool that utilizes multiple polls and chances of winning are recalculated as you click on each state. Try it out. It's a fun way to test your own scenario. (https://fivethirtyeight.com/)

Generate Your Own Map

This is a nice tool where you can just select the states you think will win. No prediction formula is used here. Just your input. (www.270towin.com)